Stephen Smith & In Context MultiMedia
Welcome to In Context MultiMedia.
This resource has been specifically created to teach you how to develop your small business and yourself, through Social Media Literacy tools and tactics:
- SEO Training - how to optimize your site or blog
- Website consulting - building an internet property or enhancing your web presence
- E-mail List Management - we collect e-mail addresses from your clients and manage your newsletter marketing
- Social Media Strategies - learn how to engage your clients, customers, and the larger market with Social Media Networks
Stephen Smith is a customer-service oriented professional with over 14 years of experience in hospitality management leading sales and service (that's a fancy way of saying that he used to manage restaurants and hotel banquet departments!).
Coming from that dynamic environment, Stephen brings high-touch experience to the internet with hands-on coaching and education.
Believing that it is more important to teach someone how to fish than to simply give them a fish, you can expect him to teach you how to cast your line into the waters of media properties, and why they are to be cast that way.
Most entrepreneurs and small-business people know a great deal about their chosen field and have a passion for what it is that they do in their business. However, unless that passion includes researching things like ...
- Search Engine Optimization (SEO) tactics,
- Internet-specific writing styles,
- Website architecture,
- Social Media Marketing and Engagement strategies
... then it is quite likely that they will continue to struggle in the old ways of advertising and marketing. Advertising that gets increasingly expensive, less effective and decreases as newspaper and TV exposure decline. Your customers are moving their attention to the internet, how will they find you there? That is the conundrum that Stephen will teach you how to solve.
SEO Training - Writing for the Web
Stephen and Brad Shorr have put together the Writing for the Web curriculum, designed to teach important internet-writing skills for your readers, visitors, and Search Engine Optimization (SEO).
Created in a MultiMedia format, these courses are written in plain English for non-experts.
>>>Learn more at Writing for the Web
Website Construction and Optimization
Don't have enough time, or the inclination, to do the SEO and website optimization yourself?
Do you need a brand-new website for your business or professional presence? Stephen can do it for you.
>>>Learn more about personalized website consulting here.
E-mail List Management
Be there for the people your business cares about. Show that you're thinking about them and they'll think about you.
Keeping in touch with customers and providing value to your prospects keeps you on their minds. It shows them that you're a business that values communication and conversation with your customers.
We'll get you there with our e-mail list and newsletter management service.
>>>Learn more about E-mail List Management here.
Social Media Strategies for Networking and Marketing
Stephen knows how to use Twitter and StumbleUpon to build communities for Social Networking.
Working with In Context MultiMedia, Stephen can help you learn how to get involved with these communities that can bring more traffic to your website/blog and increase your business.
He can help you learn how to increase your web presence and improve your chances of being noticed.
Stephen can create, or help you create, your Internet Presence on self-hosted platforms. In Context MultiMedia can do this for you to create your own blog or website for yourself or your business. We can handle the URL registration, hosting set-up, and theme-design through our extensive network of graphic- and web-designers.
>>>Learn more about Social Media Strategies here.